Dropshipping in a Nutshell
Dropshipping is an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product and passes on the sales order to a third-party supplier, who then ships the order to the customer.
In short, dropshipping is a method of selling a product on your website without actually handling its fulfillment and shipping. Another key benefit of dropshipping is that you don’t pay for the product until the customer pays for it, making dropshipping an attractive option for people who don’t want to spend a lot on initial inventory or who don’t want to risk buying products that won’t sell.
Recently Google has been very strict in terms of its community and guideline violation. However, this article is all going to be about the Suspension of your Google Merchant Centre and how can you rectify it. We’ll go in-depth of each and every aspect and take into consideration the key things that need to be followed in order to avoid your Google account suspension.
Why is my Google Merchant Centre getting suspended?
If you are a dropshipper and taking products from AliExpress or some other platform and selling them on your own website, then you might have come to a point where your Google merchant center account suddenly got suspended.
Google Merchant center account is necessary to run Google Shopping Ads, which ultimately is going to bring in a lot of leads and sales. But, there are certain guidelines that Google is very strict about and doesn’t notify or give a warning prior to suspending your account.
Let’s discuss some of the possible reasons that are causing your Google Merchant Center account suspension :
- Account suspension due to Policy violation Misrepresentation
- Untrustworthy promotions violation
- Suspicious payment activity
- Image policy violation
- Impersonation violation.
These are the most common reasons that google displays in the merchant center, However, these reasons are not too appropriate by their meaning, let’s try to understand these reasons in a much simpler way.
Reason for Suspension?
First, understand what is the cause for this, Google is strictly against bad buying experience. A bad buying experience refers to customers coming to your website through google shopping Ads and then finding inappropriate products, a badly designed website, wrong use of grammar, and bad after sales support.
Once people purchase any product from your webstore, which you are selling as a drop shipper from a 3rd party platform, after such a bad experience they are not coming back and will be going to amazon or any other platform. Which Google clearly doesn’t like, and this hit dropshippers really hard recently. Also for some drop shippers delivery time took around 40-50 days which is also a reason for bad customer experience.
Google’s AI is designed in a way that it analyses and detects plagiarism very efficiently and quickly. As a dropshipper you are picking your products from a third-party seller platform and listing the same products on your website which is telling Google’s AI that both products are identical which is leading to your account suspension.
Even though most of the dropshippers are selling genuine products giving proper services and after sales support, their stores are going really well unlike some of the stores who are making some mistakes which is leading to account suspension.
Now we’re going to tell you the necessary steps and tricks that you need to follow in order to avoid suspension of your google merchant center.
How can I avoid suspension of my Google Merchant Center?
In order to avoid suspension for you Google Merchant Center account, here are the necessary steps that you can take:
- Make sure all the policy pages are available and up to the point.
- Contact us page must contain at least 2 fields like email number and address.
- Images of payment options have to be present on the footer and all product pages.
- Maintain feed and product Data quality.
- Create rich descriptive product pages
- Make sure images are not plagiarized or directly copied from the original seller. Try to create your own images or modify the existing images.
- Do not copy Title and Description from any other platform or seller. Instead, try to create your own unique content for title and description.
What are the Alternate options to Advertise and get HUGE sales?
Knowing that Google has been very strict with its policy violation guidelines, there are some other platforms and ways that you can utilize being a dropshipper to get huge sales:
- Facebook Shopping Ads.
- Pinterest Ads
- Youtube Ads
- Google Search and Display Ads.
- Tiktok Ads.
So these were the alternate platforms and ways through which you can advertise your eCommerce drop shipping store and can get huge sales.
If you are looking for further help in order to avoid suspension of your Google Merchant center you can reach us out. We are helping dropshippers in Marketing campaigns, Webstore development, and ECommerce services.
I hope you liked the article and got what you were looking for. If you have any other questions you can leave them in the comment section below. We’ll be more than happy to help you.